Proving the value of impression-based channels
Explore the significance of impression-based marketing channels in building brand awareness and optimizing[…]
Hypothesis: Display advertising is more effective than last-click attribution reports
Explore how display advertising captures the entire customer journey, offering greater ROI compared[…]
Understanding cross channel cannibalisation & creating digital synergy
Explore how cross-channel cannibalization can harm your marketing efforts and learn strategies to[…]
Hypothesis: We’re wasting budget and missing lucrative opportunities relying on last-click attribution data
Last-click attribution misallocates budgets and overlooks key interactions. Explore advanced models for better[…]
Shaping global digital transformation with propensity insight
Explore how propensity insights can drive smarter business decisions, enhance marketing strategies, and[…]
Unlocking the Value of Impression-Based Advertising
Explore how impression-based advertising boosts brand visibility and learn effective strategies for optimizing[…]
How to Measure Success with Propensity-Driven Metrics
Learn how propensity-driven metrics can transform customer insights into actionable marketing strategies for[…]
The Role of Data in Modern SEO Strategies
Explore how data shapes modern SEO strategies, enhancing user intent understanding, technical optimization,[…]