When Millennial Marketers Work, Good Things Happen.

Marketing driving connections

Marketing in an age where AI firms disrupt entire industries is challenging. Standing out requires a non-traditional approach to connecting consumers with brands. 

About Us

Extensive experience leading global teams in finance, e-commerce, and app markets. A hands-on strategist with 20+ years in SEO and 8+ years in App Store Optimization (ASO), emphasizing consumer-focused marketing initiatives powered by data analytics.

Current Global Head of App, Search, and Content Marketing at Western Union, and a mentor to startups via a CMO/SEO-as-a-Service approach.

Marketing Project Manager and Strategist with experience in media and content marketing, including direct response advertising targeted at millennials and mobile-first audiences. International team player with a passion for Instagram. Always on the lookout for the latest trends and developments in marketing, with the goal of integrating them into communications.

OUR OFFER

SEO as a Service

Search engine optimization, app store optimization, and MarTech activities can be handled in-house or by an agency. Our alternative model offers the best of both worlds:

  • Training for marketing, product, or other key teams

  • Technical and content audits, ad-hoc or ongoing

  • Competitive monitoring to uncover growth opportunities

  • SEO and ASO strategies integrated into your broader marketing mix

  • Flexible keyword research and support

Our SEO-as-a-Service approach lets us be strategic one moment, technical the next, and content-focused whenever needed—all under a single, flexible framework.

COO as a Service

A Project Manager/COO-as-a-Service (PM/COOaaS) model is ideal for businesses requiring senior-level operational expertise without the commitment of a full-time executive. This approach offers flexibility, predictable costs, and on-demand access to a vetted network of professionals.

What’s Included?

  • Access to a Proven Network of Operational Specialists: Engage with experienced professionals across various domains without incurring additional fees.
  • Comprehensive Operational Expertise On-Demand: Benefit from seasoned guidance to oversee and enhance your business operations as needed.
  • Predictable Budgets: Avoid upfront recruitment or retainer costs, ensuring financial clarity and control.
  • Continuous Optimization of Business Processes: Receive ongoing assessments and improvements to streamline operations and boost efficiency.
  • Immediate Access to Essential Resources: Quickly obtain the right expertise exactly when your business demands it.

Advantages

  • Strategic Operational Consultation and Direction: Develop and implement strategies to drive growth and achieve operational objectives. 
  • Seamless Integration into Existing Teams: Ensure smooth collaboration and cohesion with your current staff.
  • Regular Communication and Reporting: Maintain transparency through consistent updates, check-ins, and detailed reports.
  • Reduced Overhead While Maintaining Operational Momentum: Achieve cost savings associated with a full-time executive while ensuring continuous business progress.

Get in contact with us now.

Who we are

We believe in breaking out of standard constraints—there’s always a way forward. theZechners was founded on the principle that great work comes from fresh ideas, open minds, and the drive to deliver.