Hypothesis: Display advertising is more effective than last-click attribution reports
Explore how display advertising captures the entire customer journey, offering greater ROI compared[…]
Understanding cross channel cannibalisation & creating digital synergy
Explore how cross-channel cannibalization can harm your marketing efforts and learn strategies to[…]
Hypothesis: We’re wasting budget and missing lucrative opportunities relying on last-click attribution data
Last-click attribution misallocates budgets and overlooks key interactions. Explore advanced models for better[…]